This week also marked the final days of the current Cancun staff. This morning, Matt Cooper, Cancun’s site director and co-founder flew back to the states to join his family after moving to Cincinnati. Matt and his wife, Julie will be taking a sabbatical after 10 years of serving with Back2Back in Mexico. After the sabbatical, Matt will be taking over as Director of Mexico, overseeing all three sites and be based out of our home office in Mason, Ohio.
I assumed the position of Mexico Communications Coordinator and over the last few months, along with a great team of people here in Mexico, we have been able to get a great website up (www.back2back.mx – pictured above) as well as beginning work to streamline our social media campaigns and create customized media for our local Mexican audience while maintaining brand and marketing consistency across cultural paradigms.
We will continue our roles here in Cancun as staff and working as Captains of Casa Hogar San Jose and will fulfill the majority of this new role online from Cancun. However, there will be some additional travel to the other sites in Mexico and the home office in Ohio.
I am excited to be a part of the incredible marketing team that Back2Back has and am thoroughly enjoying the new challenges and opportunities that this role is opening up.